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AuthMind Brand Identity

This project was for a startup company focused on identifing data frauds. The most imporant thing here was to simplify the communication of a very complex solution.

 

I had to work very closely to their developing team to correctly grasp not only what the brand was about, but how the solution worked.

 

We needed to come up with a solution that would be palatable for investors, but that would also technically amaze a CTO. Innovation, reliability and friendly were some of the brand attributes we settled and worked from.

   SCOPE

  • Brand discovery

  • Brand personality

  • Competitor and audience research

  • Identity System

  • Logo

  • Colors and Fonts

  • Website layout

  • Business cards and collateral

  • Dashboards (data visualization)

  • Picth deck

  • Whitepapers

  • Insitutional video Diagram animation

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