This project was for a startup company focused on identifing data frauds. The most imporant thing here was to simplify the communication of a very complex solution.

 

I had to work very closely to their developing team to correctly grasp not only what the brand was about, but how the solution worked.

 

We needed to come up with a solution that would be palatable for investors, but that would also technically amaze a CTO. Innovation, reliability and friendly were some of the brand attributes we settled and worked from.

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   SCOPE

• Brand discovery

• Brand personality

• Competitor and audience research

• Identity System

• Logo

• Colors and Fonts

• Website layout

• Business cards and collateral

• Dashboards (data visualization)

• Picth deck

• Whitepapers

• Insitutional video Diagram animation