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Granvia Brand Identity

Sometimes we come to a point in our carreers where we feel the need to niche our services. There’s always that one thing we know is our strong point, or the service we like to do the most, and that’s what we want people to recognize us from.


Waldir is a seasoned engineer with the wish to escape the construction site jobs and focus on doing technical projects: structure, water and electric. For this projects we looked to emphasize his technical nature and bring a more desk job approach.


I looked for inspiration on his day-to-day professional life, the programs and tools he used and the more serious tone he was looking for. 


  • Brand discovery

  • Brand personality

  • Identity System

  • Logo

  • Colors and Fonts

  • Website layout

  • Business cards

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