Mari Greco is a pediatric gastroenterologist. When we first met, the first thing she told me was "I'm a doctor who talks about poop! I don't want to be serious".

During our brand personality interviews she made it very clear she didn't want to be another arrogant, know-it-all doctor who doesn't take into account the family knowledge.

Our work was to develop a brand that would translate her loving and fun personality in a professional and reliable way.

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   SCOPE

• Brand personality

• Mission, Vision and Values (organizational culture)

• Logo Design

• Website Assets

• Collateral

• Social Media Assets

• Logo Animation

• Iconography

• Typography

• Patterns

• Color Palette

• Visual Guide

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