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Mari Greco Brand ID

Mari Greco is a pediatric gastroenterologist. When we first met, the first thing she told me was "I'm a doctor who talks about poop! I don't want to be serious".

During our brand personality interviews she made it very clear she didn't want to be another arrogant, know-it-all doctor who doesn't take into account the family knowledge.

Our work was to develop a brand that would translate her loving and fun personality in a professional and reliable way.


  • Brand personality

  • Mission, Vision and Values (organizational culture)

  • Logo Design

  • Website Assets

  • Collateral

  • Social Media Assets

  • Logo Animation

  • Iconography

  • Typography

  • Patterns

  • Color Palette

  • Visual Guide

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